Experience

Web Entrepreneur
President & CEO Ayax Systems Inc.
2009 and beyond ! 

Sr. Director World Wide Brand Merchandising
Mattel Toys
2008 - January 2009

Sr. Director Strategic Sales Planning
Mattel Toys US
2004 - 2007

Director Trade Marketing
Mattel Toys Latin America
2000 - 2004

Manager Trade Marketing
Mattel Toys Mexico
1998 - 2000

Creative Director
Retail Planning Associates - Mexico
1995 - 1998

Founder
Solart Design - Mexico
1992 - 1995

Areas of Expertise:

Web development
Strategic Sales Planning
Brand Marketing 
POS Analytics and Shopper Research
Customer Marketing & Account Planning
International and Domestic Retail Development
Category Management
Promotional Effectiveness
Channel Strategies
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Honors

"People to Watch" by POP Times USA 2007